I have met many teachers who are skeptical about the fact that they can charge over $100 an hour or that they can make a decent living teaching ESL online. They have surrendered to the reality and the $20 an hour price ceiling nobody seems to be able to break.
They’re skeptical because they can’t imagine charging over $100 an hour doing what they are doing right now.
And honestly, I can’t imagine teachers charging more than $100 an hour doing what they are already doing, either. Why?
When you are able to charge over $100 an hour, you will be a totally different person. You will be doing things a lot differently. You will have transformed yourself from teacher to teacher-entrepreneur.
To charge over $100 an hour, you need 3 skill sets:
1. Teaching Skills
You need to know how to teach and deliver the results your students expect.
2. Marketing Skills
You need to know how to do marketing and how to get yourself out there, develop leads, and generate prospects.
3. Sales Skills
You need to know how to build trust and convert students into paying clients at over $100 an hour.
“I’m a teacher,” you might say, “I only know how to teach.”
Most teachers might only have the first skill set to start with. But the truth is, if they just want to stay right where they are, just do whatever they’re doing right now, they won’t be able to charge over $20 an hour. In fact, it’s going to get worse and worse due to the competition.
You don’t want to be one of them. You need the transformation, and you need to understand the transformation.
The transformation is not simply about switching from teaching with companies/schools to teaching your own students.
The transformation is truly about improving your teaching skills, developing new skills in marketing and sales, and shifting your mindset to think like an entrepreneur.
And this transformation is only for teachers who are ready to learn and open to developing the new capabilities that are so necessary for them to succeed in their own business.
This transformation is the only way you can change your life, charge a higher rate, have your own business, and work with the best students in the world.
Many teachers are now charging a much higher rate because they understand the true meaning of the transformation and committed to it.
You can do the same. You just need to trust yourself that you can make the transformation.
● Don’t undervalue yourself and think you are not good enough.
● Don’t accept a rate of $20 an hour and tell yourself you can’t do better.
● Don’t fear sales or marketing because you have never tried.
When you succeed, your transformation from teacher to teacher-entrepreneur is going to be the most beautiful journey that makes you smile every time you look back on it.