As we grow our community, more and more teachers have transitioned from general teacher to niche teacher.
I believe you are happy too with the progress we have made, but at the same time, you might be concerned about the competition.
What if other teachers target my niche?
What if other teachers have profiles similar to mine?
What if other teachers even have messages similar to mine?
Actually, given that we are graduating 80+ teachers every month from the 21-Day Teacher-Entrepreneur Challenge, there must be some teachers that will be doing similar things on LinkedIn/Facebook as you, if they aren’t already.
Should you panic?
Not necessarily, because:
1. The market is far from saturated.
Supply: Niche teaching is still new and there are many more general teachers than niche teachers.
Demand: There are 260 million active users on LinkedIn and 2 billion on Facebook. There should be more than enough students for you to share with your competitors.
2. You will improve and better differentiate yourself from the competition.
As your business grows, you will shape your niche to be more specific by chasing the best subgroup within your original niche and/or customizing your program with your preferred approach.
Then should you get prepared for the competition?
Yes, you should.
At the end of the day, what puts you ahead of the competition is not your niche, your messages, or your program.
It is your business structure, systems, and scale.
Let me help you understand.
There are 2 teachers targeting the exact same niche with the same messages for the same program.
Teacher A is conducting organic marketing on LinkedIn/Facebook, just like I taught you in the Challenge, making 400 connections a month, and getting 2–3 students every month.
Teacher B has scaled the business and is conducting organic and paid marketing on multiple platforms, making 400 connections a day, and offering group sessions and online courses to help hundreds of students every month.
When a potential student from their niche connects with both teachers, which teacher is this student more likely to work with?
It must be Teacher B because:
1. Teacher B looks more successful to the student, with a bigger business operation and more established business.
2. Teacher B has more credibility given that he has helped more students and generated stronger social proof.
3. Teacher B’s service is more affordable with the availability of group sessions and online courses.
Even if Teacher A offers the exact same thing as Teacher B, the chances for Teacher A to survive are low in the future when Teacher B reaches the scale that allows him/her to take over Teacher A’s territory.
Therefore, the solution to staying ahead of your competition is moving faster than the rest.
Get your proof of concept -> Establish your systems -> Scale your business -> Offer group sessions and online courses
Agree?
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