I have been promoting niche teaching, but I only recently started looking at it from a different angle: niche learning.
Niche teaching is new to teachers.
Niche learning is new to students too.
I remember the days when I studied with my ESL teachers not long ago. My teachers were all general teachers.
In their intro videos, they always tried to mention a wide range of student profiles, hoping any student watching their intro videos could relate.
They were right.
I was looking for teachers who taught students like me before and covered the subjects I’d like to work on.
This actually demonstrates the importance of relevance and specialty to students.
Students like to work with teachers experienced in teaching students just like them, on the subjects they’re trying to improve, a.k.a, niche teachers.
Unfortunately, niche teaching didn’t exist until recently when teachers can thrive in a much smaller market by leveraging online marketing.
Teachers who have transitioned to niche teaching often tell me how their students are curious about the fact they only help a specific group of students—and how their students love this idea.
Niche teaching and niche learning give teachers and students the focus to generate better results.
Not to mention: It is so much easier to build trust with your students and differentiate yourself from other teachers when you are a niche teacher.
Would you rather talk to a general practitioner about your skin problem, or a dermatologist?
Niche teaching and niche learning are revolutionary.
You should take advantage of the new era and start your niche business now to stay ahead of your competition.