As an online teacher, you might be giving general lessons without being specific about what you do. You think that being a generalist allows you to attract students with all kinds of requests. Why bother picking a niche and becoming a specialist who only targets a subset of students?
But, think about it another way. Teaching online actually allows you to have a niche with a sizeable market that is just not possible to get when you teach offline.
Allows Program-Based Teaching
Without a niche, you are facing students with countless, varying needs. It becomes nearly impossible to develop integrated programs that address these specific needs. What are the benefits of program-based teaching? Program-based teaching can improve teaching quality, income, and most importantly, your teaching experience. Read this blog for details.
Better Student Results
With a niche, you’re able to develop a program specifically targeting your niche’s problems. With a clear goal, your program is more likely to address these issues effectively and get your students results.
In addition, one of the biggest challenges of online teaching is getting students to implement your teachings. With a good understanding of your niche’s motivations, you’re able to incorporate action elements in the program to better encourage your students to take action and generate results.
More Efficient Marketing
Online marketing is like throwing a fishing net into the ocean. Without a niche, you are marketing a broad message—you’ve got a wide net with big holes that the fish simply swim through. With a niche, you can clearly understand your students’ needs and develop specific messages that can help you catch more fish! Read this blog for details.
Ability to Grow Faster
Most importantly, you can grow your online teaching business much faster with a niche. Because you are so concentrated and focused on your niche, you can quickly prove the effectiveness of your teaching methods and build your expertise in this specific field. It takes much less time to get to where you’ve developed the best program in the world (for your niche) and then you can consider transforming your model to group teaching and developing online programs that actually work.
With these four steps, you can determine the niche with the best combination of all criteria to get the most out of your career teaching online.
You think a niche is too small because you don’t have many students from that niche.
Lots of teachers worry about the size of their niche because they didn’t previously have many students from that niche. It’s totally skewed if you base your understanding on only one sample, yourself. A more reasonable approach is to do some research online. Most of the time, if the niche is noticeable, the size is adequate for you to work with.
Some teachers take months to decide, even after researching all their options and strengths. First, you’re not marrying your niche, so don’t worry about getting the wrong one at first. Some teachers spend weeks or even months to determine a niche—you really shouldn’t be spending more than a couple of hours. Second, pick one, two, or three (or more) niches, as long as you can develop a separate, clear program for each one.
It’s no problem if you don’t have the skillsets for now, as long as you can learn them. It is a problem if you are not confident in developing the necessary skills or communicating with your students. If you lack this confidence, when potential students speak with you on the phone or on video, they won’t feel like you’re an absolute expert on the topic.