Niche teaching is the future for all independent teachers.
What is niche teaching?
Niche teaching focuses on solving your niche’s problems.
In niche teaching, you work with a particular group of students that have the same problems, and you deliver solutions to help students solve these problems.
A lot of teachers might be confused on this point about niches.
Niches are defined by the problems students have, not English proficiency level, demographics, or geographic location.
This means that, for example, “English beginners” is not a niche, “children aged 3-6 years” is not a niche, and “Chinese business professionals” is not a niche.
Instead, well-defined niches should focus on the problems.
This means that “English beginners who would like to speak more fluently” is a good niche, “children aged 3-6 who would like to read in English” is a good niche, and “Chinese business professionals who would like to expand their business to English-speaking countries” is a good niche.
As you can see, niche teaching focuses on the problems you can solve and the solutions you can provide to your students.
What are the benefits of doing niche teaching?
Niche teaching enables targeted and cost-effective online marketing.
Because of niche teaching’s focus on the problems your students have, your marketing can be truly targeted and therefore cost-effective.
The truth is, if you don’t have a niche, your marketing message is broad: “I teach English.”
When it comes to online marketing, this approach is like standing outside a train station, facing the crowd of people emerging, and yelling out, “Hey everyone, can I get your attention?!” But no one knows who you’re talking to, and they probably won’t even look at you.
With a niche, you’re able to call them out by their names and their problems. Instead of trying to talk to everyone, you call out, “Hey James, I can help you with that problem!”
You see, this is how effective your message can be with a niche and how you can get people to listen and learn about your business without spending tons of money doing marketing.
Niche teaching can allow teachers to charge a higher rate.
Your students aren’t learning English just because they feel like it. Students learn English for a reason.
They learn English because they have problems when it comes to English. Maybe they want to speak with foreigners, have to pass exams and study in English-speaking countries, want to get a better job, or even just want to travel by themselves. They all have problems to solve!
And for these students to get from where they are now to where they want to be, they have to solve their problems.
Working with general teachers takes 2 steps to solve their problems.
Since general teachers focus on English, students have to learn English from the teacher first and then implement the learnings to solve their problems by themselves. What’s even worse is that students usually fail in implementing and are unable to solve their problems.
On the contrary, working with a niche teacher only takes 1 step because a niche teacher focuses on problems. Niche teachers teach and implement with students. The process only takes 1 step, and most importantly, your students succeed in implementing.
As a result, general teachers get paid less than half, and niche teachers get paid more. This is why niche teachers can charge a higher rate.
So, is niche teaching for you, and are you ready to get started?
Our 21-Day Teacher-Entrepreneur Challenge helps teachers transition from general teaching to niche and from session-based teaching to program-based teaching.
If you are interested,